PLEASE NOTE CHANGE IN MEETING LOCATION
Will present on:
STRATEGIC TIPS FROM 'HARVARD ON THE HIGHWAY'
Challenged by conventional business wisdom that's not working? Consider how
your business is effected by generational preferences, cultural trends, social selling,
competitive innovation, relentless cost cutting, and proliferation. Perhaps it's time
to implement a strategic, integrated plan for sustaining your business and profitability.
This program examines fundamentals that serve as the foundation for business
and marketing plans. By adopting the fundamentals, you'll have important tools
for a customized plan that keeps pace with imminent market trends and changing
Five fundamentals explored in this program: the marketer's mindset, differentiation
and unique selling proposition, identifying and reaching vertical target audiences,
messaging that resonates for a call-to-action, and an integrated marketing mix.
With a strong presence in the community, the Kenilworth Chamber of Commerce presents the Annual each fall, recently sponsored the Kenilworth Boulevard Street Banner program, and gives away thousands of dollars each spring in scholarship money to graduating Kenilworth High School Students.